I recently started hosting on Airbnb and quickly realized that with a few tricks I learned in marketing classes, I can fund my travels pretty easy. You don’t necessarily need the fanciest place to be successful on Airbnb, you just need to provide a clean space that meets guest needs when they need it.
In order to help you get your travels funded by Airbnb, I included a few tips I picked up from marketing classes that may help you get more guest and fund your traveling.
Tip 1: Create a space that fits your target guest.
If you are offering a shack, then don’t try and dress it up as a mansion. This will help guest feel like you are delivering what you said you would, and will
also help potential guest feel at ease that you aren’t over promising.
If you aren’t sure who your target guest is, than try this; analyze yourself. People who will enjoy living in your space are probably similar to you because you already live there, and hopefully you enjoy your living space.
Now that you have identified yourself as a target guest, analyze what you love or hate about your space. Do you have great natural lighting, maybe a great location or a giant bathroom? What ever it is, sell it. As for what you hate about your space, maybe you need to decorate, or get new pillows. Find solutions that would make you love your space and invest some time and a little money to make it happen.
Tip 2: Research your competition – other local Airbnb listings
The fact that you have competition is a good. It means that there is a market in your area for Airbnb, and it also
means you have something to compare yourself to.
There isn’t any point to comparing yourself to a mansion if you live in a shack because they are outside of your target market. Instead, pay attention to the competition that is similar to yours, or slightly “better.”
When you compare your listing to others near you, look at the photos, the descriptions, the ratings and the comments. Find what you like about their listings and see how you can incorporate them into your own space and listing. Also pay attention to who is getting the most bookings and see if there is something you can adjust – maybe your prices or restrictions for applying.
Tip 3: Add “Icing on the cake” with your photos
You already know that a picture speaks a thousand words, but more importantly, you have to convince someone to click on your listing within 2 seconds of being seen or your listing will just be scrolled past.
In addition to good lighting and high definition, you also have to look at the composition of your photos. With each of your photos, put “icing on the cake.” Many successful Airbnb gurus suggest that staging a room, for example putting a bottle of wine with a cheese plate on the bed for your picture, will be the icing on the cake that results in more clicks to your listing and in consequence, more visitors booking.